As a premium brand, Nespresso wants to ensure that every consumer touchpoint around the world is in line with its vision, while also managing budgets, something that was proving a challenge due to the complexity and scale of the brand.
To deliver on this specific global task, Nespresso appointed Hogarth as its production partner, pulling together all requirements into one structure, delivering content to 70+ markets across multiple channels.
This model allowed Nespresso to streamline its primary and post-production, providing time and cost efficiencies, and global visibility of local market activities across its huge range of products.
The results were impressive. We created a single content repository where all English and local masters could be stored. The time it took from primary production to assets in market was significantly reduced, while delivering brand guardianship and a high level of financial and activity reporting.